haku: @author Korgaonkar, P. K. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Effects of trust beliefs on consumers' online intentions
European Journal of Marketing
2011 : VOL 45:6, p. 936-962
 2011 Becerra, E. P.
Korgaonkar, P. K.
2.
A multivariate analysis of Web usage
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 53-68
 1999 Korgaonkar, P. K.
Wolin, L. D.
3.
Direct marketing advertising: The assents, the dissents, and the ambivalents
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 41-55
 1997 Korgaonkar, P. K.
Karson, E. J.
Akaah, I.
4.
A conjoint investigation of the relative importance of risk relievers in direct marketing.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 38-44
 1988 Akaah, I. P.
Korgaonkar, P. K.
5.
Successful industrial advertising campaigns.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 123-128
 1986 Korgaonkar, P. K.
Bellenger, D. N.
Smith, A. E.
6.
Correlates of successful advertising campaigns : the manager's perspective.
Journal of Advertising Research
1985 : AUG-SEPT, VOL. 25:4, p. 34-39
 1985 Korgaonkar, P. K.
Bellenger, D. N.
7.
Correlates of successful advertising campaigns.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 47-53
 1984 Korgaonkar, P. K.
Moschis, G. P.
Bellenger, D. N.
8.
An empirical comparison of the predictive validity of self-explicated, huber-hybrid, traditional conjoint, and hybrid conjoint models.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 187-197
 1983 Akaah, I.
Korgaonkar, P. K.
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